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The Five Key Factors of i-pages
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Over the following page, we’ll outline to you why we know that we’ve succeeded produce a package that is full of powerful, simple, unique and cost-effective advantages for people in business.
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We make the Internet simple
One of the first commitments that we made in designing i-pages, was to attempt to de-mystify the Internet, making it as accessible as possible, and giving potential Customers, simple digestible concepts that could be quickly and easily understood.
Most people imagine the Internet to be a very recent invention, while actually a very basic version was designed and operated by the Pentagon, the American military’s H.Q., as long ago as 1968; the same year that Neil Armstrong stepped onto the surface of the Moon.
We’ve found that the single major aspect, thirty plus years later, that discourages people (except the young) from learning about and utilising the Internet are the new ideas, and often unique and complex language, that’s associated with it.
For many owners of small to medium sized businesses, (who are the prime market for the purchase of web services), a computer is often a very confusing piece of equipment; even before the concept of the Internet is introduced!
With our i-pages product range, that uses simple terms such as Bronze, Silver, Gold, and Platinum, to describe very sophisticated products, even the most non-computer literate people are easily able to decide what is right for their business.
By choosing to do this, we’ve also found that our most successful Advisors often tend to be people who started with little or no initial knowledge of the Internet; as this enables them to relate most strongly to the feelings that their Customers are experiencing.
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 We provide four different levels of service that enables our customers to get exactly the type of service that suits your business.
All of our packages feature the highest quality web pages, which have been individually designed by our market leading designers.
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Click on buttons below for example sites
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A top quality web presence, uploaded to the Internet and hosted for the following year at their unique address i-pages.co.uk/theirbusiness
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All the features of the BRONZE package, plus submission to the major search engines to lead even more potential customers to the web-site.
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i-pages can feature:
a company logo
pictures of the business, products and it’s personnel
information from brochures or from our i-pages questionnaire
the ability to sell it’s products or services on-line
contact details
a special link to any existing web-sites
any other details they would like to include
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All the features of the SILVER package, plus a “theirbusiness.co.uk” unique domain name.
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All the features of the GOLD package, but potentially a much larger site with full e-commerce solutions.
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We can also provide an i-pages link to any web-site they may already have to our directory.
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In addition to products above, an i-pages Advisor can also supply a complete range of Internet products and solutions.
Domain names for the Internet such as: .com - .co.uk - .net - .org - .biz - .info - .tv - .me.uk - .ltd.uk - .org.uk - .plc.uk
Hosting services for new and existing web-sites
Dedicated servers for Companies with a substantial requirement
ISP services - free access to the Internet
Web analysis services to optimise site performance & results
Web-site promotion & marketing
Submission to search engines and ongoing position maximisation
Web-site makeovers to upgrade their current site
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We’ve clearly identified our Market
By choosing to specialise in the areas of web-design and promotion, e-commerce, and the unique i-pages Web Directory that we’ll discuss soon, we’ve also avoided becoming involved in the fight to give people access to the Internet.
We saw, with the advent of companies such as Freeserve or AOL, who provided low-cost access to the Internet, that very little, short to medium term profit-potential, or proper long-term stability and growth was possible in this area.
However as a company, we are very grateful to these service providers, as currently they are encouraging up to 40,000 people per week in the UK, to become new customers on the Internet!
This provides even more incentive for business owners to have their own web presence, in order that even more people will see and buy their products!
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We’re much less expensive
Next we looked at the average costs that Web Design Companies were charging their customers, around the UK; and found that many businesses are being discouraged from having a web-site due to high charges.
We made a conscious decision to charge a great deal less than the average prices in the UK, with the goal that this would encourage our Customers to view i-pages with greater loyalty, and see their local Advisor as being their long-term Internet Partner over 5,10, or even 20 years.
As such an i-pages web-site, for a first-time Customer, will usually cost considerably less, than even a very small, one-off advert in the local paper!
In addition, we’ve even pioneered a number of unique monthly budget options, where for as little as £15 per month with no down-payment, a business can have their own web-site.
The cost of this site is so inexpensive, that it enables even the most nervous and wary Customer to find the confidence to take their first steps towards putting their business on-line.
Once they’ve done this, it’s amazing how many people will realise just what they’ve been missing, and then go on to invest in a much larger web-site that can take maximum advantage of the web. |
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We’ve got a unique approach
Over time, we realised that most business people like to get something for nothing, and if they feel that they are already being given a valuable asset, then they are much more receptive and open.
 We also realised that the days of the “hard sell” are thankfully long since gone, and have designed our approach to enable Advisors to give their Customers something that is genuinely valuable, free of charge; (which will be covered in much more detail during our Advisor Training Programme, should you join our Company).
This means that we can provide a gentle, friendly, relaxed, and almost old-fashioned level of personal service, which people are very responsive to; and are also prepared to very strongly recommend to their friends.
No other Company in the global Internet marketplace, has successfully developed such an effective approach. |
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We’ve got a unique National Directory
We realised that if we created a comprehensive national Web Directory of different Town areas, under which our Customers, the leading businesses in that area, could have a professional web-presence, we could provide these people with a number of major benefits.
First they gain a world-wide audience of 500 million potential new customers, but at the same time they also are able to project a strong local Internet identity, which attracts the people in their home area.
Over time the i-pages Directory has rapidly gained a national reputation as being the place to look for UK businesses on the Internet, causing even more customers from around the world to be attracted to the featured businesses.
From the point of entering the i-pages web-site, a customer looking to find a product or service in a specific area, is just a few clicks on their mouse (a few seconds), away from the information.
Comparing this simplicity with the often lengthy, complex and uncertain nature of using conventional Search Engines, is a unique feature in searching the Internet.
We have also designed our Directory to operate as quickly as possible, with a minimum of complex graphics, and no Third Party Advertising, which often tend to reduce the speed of a web-site. Our goal was to produce a medium, which is as easy to operate as opening the phone book. View our UK site at: www.i-pages.co.uk
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